Privacy Policy – Cookie Policy


only the German version is legally binding

Cookies are small text files that a website places on a visitor’s device.

Status: 09.05.2018

There are three categories of cookies:
absolutely necessary cookies to ensure basic functions of the website
functional cookies to ensure the performance of the website
Target-oriented cookies to improve the user experience.

Member login uses cookies in connection with the member login (including a single sign-on for several applications). For example, this recognizes that a user has already entered a user name and a password.
Statistical evaluation (tracking)
The following target-oriented cookies are used for statistical evaluation of the use of our website.

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.
Google Analytics uses such goal-oriented cookies.
More information on how Google Analytics handles user data can be found in Google’s privacy policy:
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link:
Alternatively, you can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set which prevents the collection of your data on future visits to this website.
Disable Google Analytics
contract data processing
We have concluded a contract with Google for the processing of your order data.

IP anonymization
We use the “IP Anonymization Activation” function on this website. As a result, Google’s IP address within member states of the European Union or in other signatory states to the Agreement on the European Economic Area will be reduced beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
Remarketing or “similar target group” function of Google Inc.
The provider uses on the website the remarketing or “similar target group” function of Google Inc. “(“Google”). This feature enables the provider to target visitors to the website with advertising by delivering personalized, interest-based ads to visitors to the provider’s website when they visit other websites on the Google Display Network. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number is used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to include previously accessed product and information areas. You can permanently deactivate the use of cookies by Google by following the following link and downloading and installing the plug-in provided there: Alternatively, you can disable the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at and implementing the additional opt-out information mentioned there. For more information about Google Remarketing and Google’s privacy policy, please visit:

Tracking for personalization
A cookie is used to display personalized page suggestions. No IP numbers are stored. Within the framework of a website visit, the following data is collected by a pixel which is integrated on every website:
Internal ID of the called page
Attributes of the called page
Categories of the requested page
This data will not be passed on.
social media cookies
On the pages social media plug-ins are integrated to recommend and share articles in social networks such as Facebook, Twitter. We use a two-stage procedure for this. Data is only transferred to third parties when users click on one of the icons displayed in the social media bar. has no influence on cookies set by Facebook, Twitter etc., nor does have access to them.
Functional restrictions without cookies
If you generally do not allow us to use cookies, certain features and pages will not function as expected. In particular, the login will not work.
You can delete cookies that are already on your computer at any time. The procedure varies from browser to browser, please refer to your browser instructions (under “Help” in the browser menu)